The fall of 'pretending' in Business!

I've watched people 'pretend' to be powerful in business my whole career - I'm not here to shame or name names... But we are taught to aspire to 'be like other successful people'!

- To learn to dress like them

- Talk like them or

- do business like them?

But the only way to rise (and not fall) is to fully embody our own truth!

And I can promise you, there is no one quite like you - which is why it's so scary... And why it will expand your leadership again and again!

Because people need your medicine, from your face through your voice and lived experience!

There is a huge migration happening where professionals from all over the world and abandoning 'polished' and embracing 'imperfect'

Why - because it's replicable! Polished is SO easy to generate now...

But raw, genuine - heart-on-the-sleeve sincerity is rare and therefore precious!

We are now seeking REAL, LIVED experience and RELATABLE!

Trying to be someone powerful is a weak position that CANNOT be sustained!

Surrendering to being who we really are is a powerful position that YOU CAN hold ad infinitum

And I am here to champion your sincere, genuine embodiment of who you really are - coming through in your business!

Rachel Lochhead

Luminova's mission is to merge together your deeply held visions with deeply intentional design to form the brand blueprint that will enhance customer perceptions across print and digital media. Offering brand consultancy, styling and design. From logos to websites and everything in-between.

https://www.luminovadesign.co.nz
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You are not who you once were

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The Business of Becoming - How to shed a professional identity