The Business of Becoming - How to shed a professional identity

We are not who we were when we started this year! (I share my personal legal name change journey below too)

That version of us has been stripped back, refined and advanced. It's not something anyone finds comfortable. It happens every year, and if you are in the transformational arts: Healing, Coaching, Facilitating and Services then this impact will be amplified for you!

We were taught to build ourselves up, add more skills and certifications... but eventually it's our truth and our story that needs to shine through our experiences and professional growth to really create connection! The integrity that connects who we are personally is what allows us to stand out professionally.

Standing by so many professionals  who are stripping back their 'built up' persona to reveal more of their unique, stand out authenticity has confirmed for me:

"The more we release, the further we can rise!"

The presence of someone resonating in their sincere and genuine truth creates a resonant power that is captivating and magnetic. All of my clients have reached into their past to claim a very special arrival by sharing their stories professionally and being found relatable and approachable as a consequence.

My experience has been no different, after 6 years devoted to Business Rebirthing - I've been called into a new arena - Uncovering the Resonant Voice. You see, once they became a new version of themselves, a new voice appeared... with new needs and new desires! Our Resonant Voice is our true tone & genuine message.

This resonant voice is now a stand out asset when almost everything else can be replicated! Your unique background and point of view is now a way to enhance your career and reputation.

Rachel Lochhead

Luminova's mission is to merge together your deeply held visions with deeply intentional design to form the brand blueprint that will enhance customer perceptions across print and digital media. Offering brand consultancy, styling and design. From logos to websites and everything in-between.

https://www.luminovadesign.co.nz
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The fall of 'pretending' in Business!

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Holding our Gaping Need